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Blog Category

The 2018 Game Fair is THIS WEEKEND!

Posted by Charlotte Walker on 25/07/2018 12:52

Come and visit Premier Guns at
2018 Game Fair
Ragley Hall, Warwickshire,
Friday 27th - Sunday 29th July!


We are taking over 400 new and used quality shotguns from Beretta, Blaser, Benelli, Browning, Winchester and Miroku. We are also taking Left Handed Guns and Ladies Guns including the Browning 525 Liberty Light and the Beretta 690 Vittoria.

We've got professional gun fitting and advice, as well as a complimentary bar AND if you purchase a gun from us at the show, we will refund the cost of your Day Ticket Price! 

We are on
Stand A119 on Gunmakers Row and we look forward to welcoming customers old and new.

Schoffel has arrived!

Posted by Charlotte Walker on 05/07/2018 11:14

We are proud to announce our appointment at Schoffel stockists!

As a specialist country-wear brand Schöffel focuses on the latest fabrics and techniques to produce superb clothing which is lightweight, technical, comfortable and specifically designed with the discerning country customer in mind. Schöffel is built on a foundation of uncompromising quality, innovation, technology and a passion for being the best. The result is a range of specialist and stylish clothing designed for the country.

Find both Womens Schoffel clothing and Mens Schoffel Clothing right here today. We have a range of Schoffel Jackets and Coats, Schoffel Shirts and Schoffel Trousers, as well as an extensive array of quality Shooting Jackets and Shooting Clothing to choose from.

Only 10 days until The Northern Shooting Show!

Posted by Charlotte Walker on 02/05/2018 13:02

Premier Guns are thrilled to be exhibiting for the third year at The Northern Shooting Show at the Yorkshire Event Centre in Harrogate on Saturday 12th and Sunday 13th May 2018. Come and see us in Hall 1, Row 8 where we'll be exhibiting the events biggest selection of shotguns including Beretta'sBenelli's Brownings,BlasersWinchesters and Miroku's

Our experienced team will be on hand to guide through the gun buying process and if you chose to purchase a gun from ourselves, we will expertly fit it for you.

Call us on 01889 565982 for more information. 

Come and join us at Beretta in Italy on one of our VIP Trips!

Posted by Charlotte Walker on 18/04/2018 12:36

“You are invited to the oldest most respected gunmaker in the world”

As a Premier Guns VIP you will spend two days in the stunning Gardone Valley, Italy’s gun making capital. This is where your journey for gun fit perfection begins. You will have the opportunity to visit the Beretta Factory as well as experience the superb engraving studios and the private collection of the Beretta family.

Premier Guns are the UK’s number one shotgun dealer. Owners Nick Cross and Matt Morgan share over 60 years of gun trade knowledge and experience. 

As appointed Beretta Premium Dealers they offer the full portfolio of Beretta Game and Sporting shotguns.

The ethos of Premier Guns is very much about the desire to supply what is absolutely correct for the customers needs. Where shotguns are involved, this can only mean, premier individual custom stock making, and this is how the Premier Guns VIP Experience was born. 


Professional gun fitting by David Beardsmore

David is highly regarded as a top shooting coach in the UK. David started shooting at a very early age and represented England at international level in his late teens. From there he progressed to become a regular face in the England team for his chosen discipline ‘English’ skeet.

David is a double world champion and although he now rarely competes he has established himself as a game/clay coach at the very highest level with many top shooters as his clients. David is a Premier Guns sponsored shooter and brand ambassador with a reputation for being an absolute perfectionist when it comes to gun fitting. With David, ‘near enough’ isn’t good enough. With credentials like this we are proud to have David on board as a key part of the VIP Experience process. Naturally, David chooses Beretta.

The importance of gun Fit – As with any competitive sport it is essential to have the right equipment. What is even more crucial is that the equipment is suited to the Sportsman.We are all different shapes and sizes and have varying physical features. A gun must ‘fit’ the individual in the same way that a bike must fit a cyclist and a tennis racket a tennis player. Another analogy to consider is having a tailored suit,  shotguns should be no different.

Mass produced shotguns are exactly that. Manufacturers produce ‘standard’ dimensions for a worldwide market. This means that many people that purchase an ‘off the shelf’ gun  will either need to have the stock altered or compensate for ill fitting.

 The only way to ensure absolute precision when it comes to gun fit is to start from scratch with a solid ‘blank’ of wood. This blank canvas enables the shooter to achieve all the crucially important variables. As a VIP Experience customer you can be assured of gun fit perfection in the following areas:

• Length of pull  • Drop at comb  • Drop at heel  • Cast  • Pitch  • Shape of grip  • Radius of grip  • Size of grip


June 24th - 26th

July 15th - 17th

September 16th - 18th

Please call us on 01889 565982 or email us at gunroom@premierguns.co.uk to confirm your place today!

Places are limited, so to enjoy this amazing experience for yourself - then don't hesitate!

“Premier Guns - Worth the Journey”